About The Tour

Kraft Celebration Tour (KCT) connects Canadians through sharing stories of community pride, perseverance and the love of sport. Over the past 5 years, we have awarded $1,250,000 to help communities just like yours to build better places to play. Whether that’s creating parks, improving baseball fields, or upgrading basketball courts – we want to celebrate and inspire communities to be more active.

Beginning Friday, April 25th you can nominate your community project for a chance to win 1 of 10 community awards!

The Top 10 winning community finalists, chosen by our judging panel, will become a stop on The Kraft Celebration Tour each receiving a community celebration and a live TSN SportsCentre broadcast from their town. RDS Sports 30 Le Magazine will also broadcast from the winning Quebec community.

New in 2014, we are giving away more prizing than ever before! The Top 10 winning community finalists will go head-to-head in an online voting battle to determine who will win the Grand Prize of $100,000 for their community project. The remaining finalists will each receive a Secondary Prize of $25,000 for their community project.

This is your chance to help make a difference by highlighting your community spirit and passion for healthy, active lifestyle.


The impact $100,000 would make:

$100,000 would give the Privateers Football Club a home. The club started over 12 years ago as a senior football team playing in the Maritime Football League. However the players didn't see a lot of player development going on in the Charlottetown area. They decided that players, not just parents who be the coaches so there would be continuity from one year to the next. In 2009 the players stepped up to help develop a six a side bantam (15 and under) team. In the first year the team went 0-9. Three years later, with the dedication of the senior players, the team record was 10-0-1, winning the provincial bantam title and were named football team of the year in PEI. The have now added a Varsity team (18 and under) at the tackle level and in 2014 they started a flag football program for players under 12 and under 8 years of age. For many years the Privateer Football Club have been "facility orphans" as they went from field to field looking for practice and game times. In 2009 a field with football goalposts was created in a former scrap yard area in the east end of the city, an area where not many athletic facilities exist. The city provided the field and goalposts but little else. We want to create a home for minor football in Charlottetown. A place which is part of the sport. if we were to be picked as a worthy recipient of the Kraft Celebration Tour all money would be put into the facility to add a scoreboard, storage facilities and other amenities. It would be a true centre for football and the home of the Privateers. We propose that the facility would be named Kraft Privateers Field.

Our passion and spirit:

Passion and spirit in sport have never been lacking in PEI. However football has had to re-establish itself. The Privateers Football Club is getting youth and adults back into a sport they has a rich past in this province. Young people in Charlottetown and their supports are proud to wear the Privateers log both on and off the field. It is once again a good thing to be known as a football player.

For many years the Privateer Football Club have been "facility orphans" as they went from field to field looking for practice and game times.

Our legacy and heritage:

Canadian football was a special part of the sport scene on PEI for many years. Unfortunately it disappeared in the early 1980s as the UPEI and local high schools dropped the sport. It returned as a minor sport some 20 years and has spurred the rebirth of the sport at the collegiate level . In 2009 Holland College joined the Atlantic Football League using local players, developed through the minor system, as their base. The Privateers Football Club are part of that revival.

How our community is unique:

The Privateers Football Club is a true club in that senior players, over 18 years of age, are responsible to operate and coach the club youth teams do that there is continuity in the operation from year to year. It also gives the youth players role models as they can go to senior games and watch their coaches play. the game of football gives young people who would not fit, physically into other sports, a place to play. Moving them off the couch and into active participation.

Who makes a difference in our community:

Chris is a senior player who coaches two of our minor teams. He also makes sure that the players have a safe place to participate. The field was built on a scrap yard and in the firs few years automotive glass would come to the surface. He would walk the field every practice and game, making sure the players has a safe place to play. He is constantly lobbying the city recreation department to improve the field as it settles, leaving a few inconsistencies in the field.